Current problems and development prospects of the

2022-09-21
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Current problems and development prospects of wallpaper market

release date: Source: Internet editor: China Packaging browsing times: 941 copyright and disclaimer

core tip: at present, China's wallpaper industry is dominated by small and medium-sized enterprises, most of which have been established for a short time, and there is still a gap in the management level of wallpaper enterprises. Some wallpaper enterprises have backward plant equipment and management. There is a lack of management talents in the industry, and the industrialization level of wallpaper manufacturing is backward. The labor productivity of wallpaper industry is low, and the enterprise development ability is not strong. The unique advantages are not prominent, and the lack of industry designers leads to the problems of product appearance similarity and imitation

[China Packaging News] at present, China's wallpaper industry is dominated by small and medium-sized enterprises. Most wallpaper enterprises have been established for a relatively short time, and there is still a gap in the management level of wallpaper enterprises. Some wallpaper enterprises have backward plant equipment and management. There is a lack of management talents in the industry, and the industrialization level of wallpaper manufacturing is backward. The labor productivity of wallpaper industry is low, and the enterprise development ability is not strong. The unique advantages are not prominent, and the lack of industry designers leads to the problems of product appearance similarity and imitation

wallpaper market

product differentiation will increase the cruel competition between

brands. Although it is still getting stronger and stronger, it is not difficult for wallpaper enterprises with cultural heritage and bright spots to reach the high end of the market

however, the situation is not optimistic. Wallpaper enterprises are flocking to the market, with homogenization of products and lack of differentiation. New enterprises continue to participate in the war and reduce prices, often at the expense of quality. This is the root cause of disorderly competition in the market due to the lack of differentiation

specialization of brand competition terminals

in recent years, Chinese wallpaper has changed the traditional one, "said mark Saurin, vice president of Asia Pacific business of Dow packaging and special plastics business department. With a single, practical image, it has developed into a decorative and environmental protection type. After nearly a decade of development, the wallpaper industry has become increasingly mature, and well-known regional brands have also emerged, but the competition for terminals and channels has also begun to intensify, Many big brands have strong marketing positioning, which can market nationwide and go global. Some locate the construction of domestic sales network in a certain region. Each wallpaper brand will strive to find its own specialized positioning of marketing terminals, which will be beneficial to the development of its own brand

export will increase

China's wallpaper industry has moved from recovery to development, and soon entered a period of vigorous development, although China's wallpaper export is still in its infancy. However, there is a good space for development and a bright market prospect. Chinese wallpaper enterprises attach importance to improving the market space quality of degradable plastics, and continue to pursue high-end, high-quality and high-grade products. They have made a new leap in product quality and style, which can be completely comparable to international brand wallpaper. With the increasing purchasing momentum of some developed countries, such as data, This is conducive to expanding the export development of wallpaper in China

wallpaper industry

marketing is more standardized

in order to improve the brand and improve the comprehensive competitiveness, various wallpaper brands have launched formal and emerging marketing and planning means, in order to attract more consumers. For example, the store decoration is more humanistic, the marketing product guide is more professional, the concept of environmental protection is more in-depth, the marketing activities are more modern and information-based, and modern technology and hand tops are used, Provide personalization for high demand, high taste and high consumption customer groups. We provide all-round rest services, constantly absorb the unique advantages of foreign famous brands in marketing service skills, product planning and other aspects, and improve our own marketing service concept. Whether it is enterprise brand building, product and market innovation or export trade, be honest. If we do these things conscientiously and be responsible for our customers, we will surely create a broader domestic and international market

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