Consumption survey 2016 top ten wardrobe brands mo

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Recently, the Research Institute conducted a consumption survey on the "recognition" of Chinese wardrobe brands. The survey interviewed 8 owners who have purchased wardrobe products for 3-5 years in the first and second tier cities in the form of questionnaires

recently, the research organization conducted a consumption survey on the "degree of recognition" of Chinese wardrobe brands. The survey interviewed 8 owners who have purchased wardrobe products for 3-5 years in the first and second tier cities in the form of questionnaires. The questions involved in the questionnaire include "what brand of wardrobe do you choose", "what are the main factors for choosing this brand?", "Are you satisfied with the wardrobe brand in the process of consumption (purchase, service, use) And so on. This consumption survey revealed to us the top ten wardrobe brands most recognized by consumers in 2016, which have been mentioned and received the most positive comments

1. Sofia wardrobe

Sofia wardrobe was established in 2003, mainly engaged in the R & D, production and sales of customized wardrobe and its supporting customized furniture. Sofia brand has a deep relationship with French Sogal wardrobe. It was listed on Shenzhen Stock Exchange in 2011 and is the first listed wardrobe enterprise in China. Sophia has invited Shu Qi as its spokesperson for many years, and has occupied the largest market share of wardrobe with its strong marketing ability. Consumers give the impression of big brand and good style

2. Europa wardrobe

Europa home furnishing Group Co., Ltd. was founded in 1994. In the early 1990s, Europa home furnishing Group Co., Ltd. took the lead in introducing the European concept of "integrated kitchen" into China, creating a precedent for China's industrialized production of modern kitchen cabinets. With its advantages in the field of cabinets, europay quickly entered the wardrobe industry and soon won consumer recognition

3. Haolaike wardrobe

haolaike wardrobe is positioned to be the "leader of the overall wardrobe", and it is a listed wardrobe enterprise that has attracted much attention nowadays. Hospitality mainly advocates "original life": a natural, simple and healthy lifestyle. On the basis of advocating environmental protection and a sense of design, the products of haolaike are popular with consumers

4. Wrigley wardrobe

Wrigley wardrobe, "arrow" is subordinate to Foshan Lehua group. Founded in 1994, it is its customized furniture brand, advocating the brand concept of "customizing a tasteful home" and providing healthy and environmental friendly customized products for consumers. In 2014, Wrigley wardrobe signed an agreement with international superstar Lang Lang as its spokesperson. Its products are very popular in the medium and high-end market, and consumers' impression is that the products are fine workmanship, good quality and good service

5. Dinggu wardrobe

Guangdong dinggu Jichuang home furnishing Co., Ltd. was founded in 2002. It has three major home building materials categories: wardrobe, door industry and hardware, and has strong R & D capabilities. In 2014, dinggu invited popular actress Fan Bingbing as the spokesperson to actively launch market activities, and consumers recognized the intellectualization of dinggu wardrobe

6. Sieneman wardrobe

Guangzhou sieneman home furnishing Co., Ltd., founded in 2003, is one of the brands that entered the customized wardrobe Market in China earlier. Schneiman's marketing network is all over the country. Since 2006, the company has started overseas market layout. Now it has stores in the United Arab Emirates, Canada, Spain, Australia and other countries, and it is also a brand with high consumer mention rate in China

7. MAG wardrobe

MAG customized furniture was founded in 2004. It integrates professional design, manufacturing, sales and service of customized furniture. After years of development, it has become a well-known brand in the domestic customized furniture industry. Mag's whole house home customization and humanized storage concept have been greatly recognized by consumers

8. Federal Gordon wardrobe

federal Gordon was founded in 2004. It is a Sino foreign joint venture jointly established by Singapore's leading high-end furniture brand "Gordon international" and Guangdong Federal furniture group. It is the first in the industry to pass the ISO 9001 2008 standard quality management system certification and the ten ring certification of China's environmental labeling products. The product style and quality are recognized by middle and high-end consumers

9. Shangpin home accessories wardrobe

Shangpin home accessories was founded in 2004. It is a furniture enterprise that emphasizes the rapid development relying on high-tech innovation. Its biggest feature is online reservation and rapid issuance of digital renderings. In 2011, Shangpin homestead successfully signed a first-line movie star Zhou Xun as an image spokesperson to convey the service characteristics of personality, fashion and variety. Consumers highly recognized the pre-sale design service of Shangpin home distribution

10. Weiyi customization

Weiyi customized furniture was founded in 2004 and is the core brand of weishang Furniture Manufacturing Co., Ltd. whole house customization and whole process digital service are the service characteristics of Weiyi customization. Similar to Shangpin home delivery, consumers are satisfied with the customized pre-sales service and standardized installation service of Weiyi

the survey results also show that the brand effect of the wardrobe industry is more prominent in first tier cities, and consumers believe that better wardrobe brands can provide more reliable products and more considerate services. In the second and third tier cities, consumers will consider convenience, and it is easier to choose local wardrobe enterprises to provide services





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